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Jeffery R Smith
By Deb Erickson

I have spent the better part of 25 years working with hundreds of companies across the country. I have worked with government agencies, non-profit organizations, small businesses, and Fortune 500 corporations. I have had the pleasure of coaching CEOs, speaking to board members, training upper management, and teaching front‑line employees.
In the fall of 2005, I met a business owner who captured my attention.

He was unusual in his vision for his company, commitment to his own personal and professional development, attitude of expectancy, and his belief in possibilities when everyone around him doubted his dream.  I quickly saw evidence of his persistence and tenacity, his high ethical standards both for his company and for himself, his willingness to walk his talk, and his dedication to his staff and business partners. When doctors told him to get his affairs in order because he didn’t have long to live, he proved them wrong, beat the odds, and came through it with the grace and strength that is the hallmark of a true champion.
 
To say he impressed me is a gross understatement. I felt drawn to him and his company knowing that this was a man who understood the meaning of commitment. This was a man who was dedicated to make a difference in the world, both for his own team and for their customers. This was a man who had a huge vision. I knew I wanted to be on his team to help him achieve his dream.
 
The man about whom I am speaking is Jeffrey R. Smith, President and CEO of PrimeSource Mortgage, Inc. (PSMI), headquartered in Roswell, New Mexico. After 11 years of banking experience and earning his graduate degree in banking, he joined the PrimeSource Mortgage, Inc., a Texas-based company in1994 and opened his own PSM branch in Roswell, New Mexico.  Jeff had big dreams to grow his own business, and that dream became reality in 1998 when he took over the reigns as president.  Under his leadership, this small family-owned company soon grew to include a network of 26 independently owned and operated branches in six southwestern states.
 
In the summer of 2005 PSM Holdings, Inc. was incorporated in Nevada and became the parent company for PSMI and its branches.  In October, the board of directors announced that the company had gone public and over-the-counter shares became available.
In the last two years, I have spent an ever‑increasing amount of time as a consultant, coach, and speaker for PSMI, working with every aspect of this organization.  Prior to the 2007 PSMI National Convention where I presided as master of ceremonies and keynote speaker, Jeff and the board of directors asked me to be an ambassador for PrimeSource Mortgage. They have become my national sponsor, allowing me to spread my message and their name across the country. It is a perfect match for me and ICAN Institute, Inc. because these leaders embrace my “can do” philosophy; they possess a grand vision full of passion and promise; they push the leading edge in innovation; they are committed to do whatever it takes to succeed; and they live the spirit of team. Extraordinary customer service is their cornerstone, and they are committed to constant and never‑ending improvement. I am so excited to be the national ambassador for PrimeSource Mortgage because Jeff, his board, and his staff are living examples of all the success principles I hold dear.
 
 © ICAN Institute, Inc.  2007