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PrimeSource Mortgage, Inc.

Corporate Office

1112 North Main Street

Roswell, NM 88201

 

NATIONAL PRESS RELEASE

 

 

FOR IMMEDIATE RELEASE:  March 1, 2007

 

Contact

      Name:     Jeffrey R. Smith

      Title:        President and CEO

      Phone:     (505) 622-5113

      Fax:         (505) 622-5223

      E-Mail:     jeff@wewalkyouhome.com

 

ICan Institute, Inc. Joins PSM Team

Deb Erickson Speaks at PSM Events

 

(Roswell, NM, 2/28/2007) — PrimeSource Mortgage, Inc. (PSMI) is pleased to announce its strategic alliance with ICAN Institute, Inc. (ICAN), a professional development and training company.  Deb Erickson, Founder and President of ICAN, is a nationally known speaker who crisscrosses the country delivering her empowerment programs to support PrimeSource Mortgage (PSM) branches in their development, helping them achieve their full potential.  This new alliance is timely as PSMI is expanding its operations nationwide.

 

As Erickson travels for PSMI, her responsibilities for enhancing branch growth are twofold.  Deb works with branch owners by serving as their professional success coach, by assisting with the development and implementation of their growth plans, and by motivating and training the staff.  In addition, she supports their marketing efforts and boosts branch awareness in their communities by offering her nationally acclaimed keynote speeches to their local organizations and corporations. 

 

ICAN Institute was born out of a vision by Deb Erickson in 1990.  She was still teaching in the public schools when she first began focusing on teaching empowerment skills to young people.  In those early days, Deb presented workshops and programs for national youth agencies and organizations.  By 1993, her reputation as an exceptional speaker and trainer in the areas of team building, leadership skills, and personal development began to spill over into the business community. Many corporations have benefited by Deb’s seminars in management, marketing, communication skills, and sales training.  Some of her clients include Honeywell, Inc., Wells Fargo Bank, Coca-Cola, Inc., Pizza Hut, Inc., Hyatt Regency Hotels, and Coldwell Banker Realtors.

 

PrimeSource Mortgage has experienced steady growth since its incorporation in 1991 and quickly became a leading mortgage company in the Southwest.   Today there are more than 25 individually owned and operated PSM branches.  As a publicly traded company, it is now licensed in 15 states, with applications in various stages of the process in many more states. 

 

PSMI President Jeffrey R. Smith said, “Teaming up with Deb Erickson and ICAN Institute, Inc. is the ‘shot in the arm’ our company needs as we continue to grow our network of branches in newly licensed states across the nation.”

 

To learn more about PrimeSource Mortgage, go to www.PSMHoldings.com.

To contact Deb Erickson, call (505) 898-4400 or e-mail her at deb@icaninstitute.com

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 © ICAN Institute, Inc.  2007