Deb Erickson's ICAN Institute

Build Your Belief Team Income Legacy Future

Build Your
Belief Team Income Legacy Future

The ICAN Institute

Where Network Marketing and Direct Sales entrepreneurs come to get unstuck and build a thriving business.

Create an ICAN mindset for limitless growth

For 20 years we’ve been helping network marketing and direct sales entrepreneurs build their business with neuroscience-based mindset tools and training to move them into action, past plateaus and accelerate growth.

Our Results Speak

In a recent study of 1200 consultants using the ICAN Neuro System:

Boost Sales Volume

86% of participants experienced

2x

Increase in Sales

Scale Recruiting Results

74% of Participants experienced

4x

Increase in Recruiting

Get to the Next Level

63% of Participants experienced

Advancement in Rank

Our easy-to-use ICAN Neuro System is the missing link in Network Marketing and Direct Sales training that will help you….

increase sales, elevate recruiting results, and rank up with more ease.
shift into true momentum to hit your goals and company incentives.
move confidently into sponsoring and selling activity and quickly increase your monthly income.
lead your team past their own limiters so you accelerate your growth together.

Experience the difference that our proven, easy-to-use tools and training make in helping you crush your biggest goals.

Available online or through the ICAN Neuro System App

3 Ways to join us

Free App Access

Get a peek into the ICAN Neuro System with a Guest Membership.

Explore Memberships

Get easy-to-use tools and training to grow your business with ease.

Masterclasses

Create growth and momentum with proven techniques and strategies.

Success Across the Board

Elena Brower

Double Diamond, dōTERRA

"I began using the ICAN Neuro System as a Diamond, in a few short months I was Blue Diamond, proudly leading and influencing my team. After moving deeper into the training I was Presidential Diamond, and within another year of using the System I was Double Diamond. I've learned how to organize my mind and continuously refine my intuitive faculties to create the team of my dreams. The training is simple, clear, effective and efficient, and I'll never stop being grateful for what it has done for me and my business."

Seth Mulder

Pro10, LifeVantage

"The SINGLE BEST system for creating dramatic change and tangible results in Direct Selling Teams. 6 months of working with the ICAN Neuro System has transformed my personal selling, recruiting, and coaching capacity like no other approach, training, or event during my 18 years as a seven-figure business owner in 3 separate companies."

Bri Richardson

Million Dollar Hall of Fame Member

"There’s not another business training like the ICAN Neuro System anywhere in our industry. This is what every woman in Network Marketing needs, no matter what you have achieved. I have over 250,000 women in my downline and the ones who are really moving are using this System. If you want to help your team move past whatever is holding them back, you just have to check this out."

Victoria Plekenpol

Presidential Diamond, dōTERRA

“The ICAN Neuro System has changed everything for my business. The tools supported me in reaching my company’s top rank even in the middle of the pandemic! I’ve made this training part of the onboarding system for all builders on my team and we’re growing like never before.”

Donica Salley

Mary Kay

"This has been the 'game changer' because the approach is contrary to the cookie cutter methods I’ve tried before. I’ve learned that the change I was looking for was an inside job FIRST. Now, I’m getting extraordinary results in my sales and recruiting from my entire unit."

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A Business Trainer in your Pocket

Try our neuroscience-based mindset tools and training and discover what the ICAN Neuro System can do for you and your business.

Deb Erickson is the founder of The ICAN Institute, creator of the ICAN Neuro System, and the premier Business Mindset Expert for direct sales and network marketing professionals around the world. Her revolutionary System is designed to create business success from the inside out: merging proven ICAN Neuro Tools, training, and support with skill-based business training, liberating distributors from mental limiters resulting in unprecedented growth.