deb erickson

Deb Erickson is a Master Neuro Trainer, Creator of the ICAN Neuro System, and founder of The ICAN Institute Inc., a company dedicated to helping direct sales and network marketing entrepreneurs around the world free themselves from the mental and emotional limiters that hold them back from success - shifting them into confident, consistent action, increased income, and scalable business growth.

Neuroscience-based training

Deb’s personal passion lies in developing neuro training that helps direct sales professionals step out of their comfort zones and into business-building action, enabling them to achieve massive success.

Her unique, results-focused ICAN Neuro System is helping Network Marketers around the world move past the limiters that are keeping them stuck, and into increased IPAs and unprecedented growth.

Teacher and Coach

After graduating from Illinois State University with a degree in Education, Deb dove head first into the career she’d always dreamed of – being a high school teacher and basketball coach. Her experiences in the classroom and on the court gave her a deep awareness of how our thoughts and perceptions impact performance results in virtually every area of our lives. She began expanding her study of the mind, specifically how we can shift limiting thoughts and behaviors to find greater success and achieve our goals with more ease.

Top-Level Network Marketing Leader

While working toward a Masters Degree in Counseling, Deb joined her first of two network marketing companies where she quickly rose to the top levels of leadership. Frustrated by the limited impact traditional sales and “motivational” training had on her team, Deb set out to develop training systems that spoke to the specific skill-based needs and mindset challenges of the distributors in her downline.

She began expanding her study of neuroscience, eventually teaming-up with leading researchers to develop brain re-training tools to help her team members overcome the mental and emotional blocks that were keeping them “stuck” in their business.

Neuro Training is the Answer

After years of success in two separate companies, Deb knew firsthand the powerful impact her mindset training system had on the business growth of her team members. She shifted all of her focus to developing the neuro tools and training she had used with them, into a system that could be used by direct sales companies and consultants worldwide.

Knowing beyond a doubt that simply adding more traditional skillset training was not the answer for most of those struggling to find success in the industry, Deb launched her own company, The ICAN Institute Inc., dedicated to helping distributors and leaders around the world close the mindset gaps that hold them back from taking the action they know they need to take to grow their teams, increase sales, and rank up.

“Deb’s training is invaluable. She has a way of connecting with people, building trust, and helping them see the patterns of subconscious thought that have shaped their lives, but may no longer be serving them. By diving into these past behaviors, my team has been able to make ground breaking shifts that have changed their business and their lives.”

Hayley Hobson
Double Presidential Diamond, dōTERRA


Deb has delivered workshops, keynotes, and ongoing training to leadership groups in some of the most notable network marketing and direct sales companies in the world, including Mary Kay Cosmetics, dōTERRA, Younique Products, Amway, Isagenix, Rodan & Fields, Asea, LifeVantage, Youngevity, Chalk Couture, and many more.

Case Study: Mary kay Cosmetics

While there are thousands of ICAN Institute success stories, here are the results experienced by women in one specific company who implemented the ICAN Neuro System into their businesses and lives:

More than 2X increase in sales volume
ICAN Institute Participants 86%
More than 4X increase in sponsoring
ICAN Institute Participants 74%
Become National Sales Directors
(In the TOP 0.1% of the company)
Achieved Premier Trips (first time trip winners)
Earned Premier Car Bonus (first time car winners)
Consultants Rank Advanced into Leadership Status (Directorship)

“Deb Erickson’s programs are the most revolutionary training I have experienced in my more than 30 years in the Direct Selling Industry. I have worked with dozens of trainers and attended hundreds of events, but Deb’s teaching and tools are unequaled. They have changed my life and my business. What I’ve learned is priceless.”

Kim McClure
National Sales Director

Besides studying the latest breakthroughs in neuroscience, and creating fresh new tools and content for her clients, Deb’s joys include being a mom to two precious fur babies, traveling to beautiful beaches around the world, and enjoying a well-crafted latte on her back porch.

Besides studying the latest breakthroughs in neuroscience, and creating fresh new tools and content for her clients, Deb’s joys include being a mom to two precious fur babies, traveling to beautiful beaches around the world, and enjoying a well crafted latte on her back porch.

Funnel Magic!

For Network Marketers is now open for enrollment!

ICAN Institute $1 Trial Gold Membership + All Bonuses

7 Day Instant Access to All Business Mindset Classes, Live Weekly Coaching, ICAN Neuro Tools, and Bonus Training - Get Access Now!

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