About Deb Erickson | ICAN Institute -


deb erickson

Deb Erickson is a neuro trainer, business mindset expert, and founder of The ICAN Institute Inc., a company dedicated to helping direct sales and network marketing entrepreneurs around the world free themselves from the mental and emotional limiters that hold them back from success - shifting them into confident, inspired action, increased income, and sustainable business growth.

Neuroscience-based mindset training

Deb’s personal passion lies in developing neuro training that helps women step out of their comfort zones and into their true greatness, enabling them to achieve massive business success while growing the personal confidence needed to live the life of their dreams.

Her unique, results-focused methods merge mindset-shifting ICAN Neuro Tools with female-focused business training, liberating her clients from mental ruts, fears, doubts, and personal limitations resulting in increased IPAs and unprecedented growth.

Teacher and Coach

After graduating from Illinois State University with a degree in Education, Deb dove headfirst into the career she’d always dreamed of – being a high school teacher and basketball coach. Her experiences in the classroom and on the court gave her a deep awareness of how our thoughts, perceptions, and emotions impact performance results in virtually every area of our lives. She began expanding her study of the mind, specifically how we can shift limiting thoughts and behaviors to find greater happiness and achieve our goals with more ease.

Top Level Network Marketing Leader

While working towards a Masters Degree in Counseling, Deb joined her first of two network marketing companies where she quickly rose to the top levels of leadership. Frustrated by the limited impact traditional sales and “motivational” training had on her team, Deb set out to develop training systems that spoke to the specific skill-based needs and mindset challenges of the women in her downline.

She began expanding her study of neuroscience, eventually teaming up with leading researchers to develop brain re-training tools to help her team members overcome the mental and emotional blocks that were keeping them “stuck” in their business.

Neuro Training is the Answer

After years of success in two separate companies, Deb knew firsthand the powerful impact her mindset training system had on the business growth of the women on her team. She shifted all of her focus to developing the neuro tools and training she had used with them, into a system that could be used by consultants in direct sales or network marketing companies worldwide.

Knowing beyond a doubt that simply adding more traditional skill set training was not the answer for most women struggling to find success in the industry, Deb launched her own company, The ICAN Institute Inc., dedicated to helping consultants around the world close the mindset gaps that hold them back from taking the action they know they need to take to grow their teams, increase sales, and rank up.

“Deb’s training is invaluable. She has a way of connecting with people, building trust, and helping them see the patterns of subconscious thought that have shaped their lives, but may no longer be serving them. By diving into these past behaviors, my team has been able to make ground breaking shifts that have changed their business and their lives.”

Hayley Hobson
Double Presidential Diamond, dōTERRA

A Mission to Free the Women of the World

Deb’s background and passions have helped her develop a truly unique combination of proven neuroscience-based tools and classes designed specifically for the female mind that are helping women around the world break through their personal limiters, eliminate fear, doubt, increase confidence, and move into powerful and productive action in their businesses.

Deb has delivered workshops, keynotes, and training to leadership groups in some of the most notable network marketing and direct sales companies in the world including Mary Kay Cosmetics, dōTERRA, Younique Products, Amway, Isagenix, Rodan & Fields, Asea, LifeVantage, Youngevity, Chalk Couture, and many more.

Case Study: Mary kay Cosmetics

While there are thousands of The ICAN Institute success stories, here are the results experienced by women in one specific company who implemented Deb’s coaching into their businesses and lives:

More than 2X increase in sales volume
ICAN Institute Participants 86%
More than 4X increase in sponsoring
ICAN Institute Participants 74%
Become National Sales Directors
(In the TOP 0.1% of the company)
Achieved Premier Trips (first time trip winners)
Earned Premier Car Bonus (first time car winners)
Consultants Rank Advanced into Leadership Status (Directorship)

“Deb Erickson’s programs are the most revolutionary training I have experienced in my more than 30 years in the Direct Selling Industry. I have worked with dozens of coaches and attended hundreds of training events but Deb’s teaching and tools are unequaled. They have changed my life and my business. What I’ve learned from Deb is priceless.”

Kim McClure
National Sales Director

Besides studying the latest breakthroughs in neuroscience, and creating fresh new tools and content for her clients, Deb’s joys include being a mom to two precious fur babies, traveling to beautiful beaches around the world, and enjoying a well crafted latte on her back porch.

Besides studying the latest breakthroughs in neuroscience, and creating fresh new tools and content for her clients, Deb’s joys include being a mom to two precious fur babies, traveling to beautiful beaches around the world, and enjoying a well crafted latte on her back porch.

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