When you look at your computer, what do you see? If your desktop is like mine, it’s full of icons. A little illustrated hard drive, loads of apps, several bright blue folders, little white documents, miniature versions of pictures… and so on.
These icons convey meaning to people without text and make it simple and intuitive for us to understand how to navigate the computer system.
If you think about your brain like your operating system, then it won’t surprise you that recent neuroscience research suggests that our minds process information in pictures and appear to be stimulated by color and images more than by language.
As a teacher, I know the power of stories and visual metaphors. I have spent much of my adult life finding ways to communicate with my network marketing and direct sales clients about the powers and pitfalls of the human mind. My goal is to give them simple tools and techniques to make positive changes in their businesses by shifting their mindset to achieve greater financial success and overall satisfaction.
Allow me to illustrate…
BRAIN VS. COMPUTER
Picture for a minute that you are sitting at your desk in front of your computer screen.
Now, click on one of the files, and when it opens, what do you see?
Most people would simply say, “my stuff.”
But it is more than that, isn’t it?
Some of the files you created, but there are also loads of other documents, which fill up your files that originated from other people (i.e. your business team, clients, customers, family, friends and lots of other people you don’t even have a personal connection with at all).
Much like your computer, your brain holds information from many sources.
And the truth is that anyone who has had access to you has been dropping their stuff into your mental files your entire life.
Every life experience has been noted, labeled, sorted and organized. Information has been dropped into your files 24/7 since you were born.
That may sound like an exaggeration, but when you have a physical sensation, regardless of what it is, your five senses evaluate that experience and send messages throughout your body to determine if any action is required.
Back to the computer metaphor: If your brain is a hard drive, it is constantly running to determine whether or not a particular experience is critical for your survival.
This can put a drain on your system and over time, you may find yourself having a hard time differentiating between what deserves your attention…
… and what does not.
REWRITE YOUR FILES
The good news is that you have total control over your mental files. You can go back and rewrite and reconnect the files of your choosing.
Here are three key things you need to know in order to begin the process.
# 1. FILES CAN’T BE DELETED.
Although it would be cool if you could just drag an old brain file to the trash bin to free up space as you can on your computer, unfortunately your mind doesn’t work that way.
The reason it doesn’t work that way is critical: it simply doesn’t understand negative commands.
If I say, “Don’t think about a pink elephant,” what does your mind do?
It ignores the word don’t and instantaneously goes in search of a picture of a pink elephant.
If you have actually seen a pink elephant, it will access your memories and open that file.
If not, no problem! It will just make one up using your imagination.
Remember, your mind is powerful; it will give you whatever you ask for…. Which is why asking for what you WANT vs. what you DON’T WANT is so crucial.
# 2. OPEN FILES BECOME ACTIVE.
Once a file is opened, just like on your desktop, it becomes “active.”
So, if your upline leader says, “Don’t be late for the presentation,” guess what’s likely to happen next?
Don’t feel badly that you underestimated the traffic or got lost on the way to the presentation – it wasn’t totally your fault. The suggestion “Don’t be late” causes your mind to search, open and focus on the command: Be late.
Whatever you put your attention on, you inevitably will get more of the same. That’s how the brain works.
Another example: if you think to yourself, “I’m in debt and I need to get out of debt,” guess what file gets opened?
You can’t create financial freedom when your debt file is open and active.
# 3. THE MIND NEVER SHUTS DOWN
The mind is constantly in motion. The big question is: What are you thinking right now?
Some research says that women’s minds think about 85,000 thoughts a day, and men’s about 65,000 thoughts a day.
Although your mind can think many thoughts in rapid succession, it can only focus on one thought at a time.
Researchers also tell us that nearly 85% of the thoughts you think today are the same ones you thought yesterday. So there’s not a whole lot of original thinking going on.
Imagine there’s a little cassette recorder in your mind. Every day you wake up and rewind the tape back to the beginning.
Then, every so often, you add a bit of new or original thought to that tape. But most of what goes on in your head is the same stuff that’s been running through it for years.
We call that your mental chatter.
Since you have patterns of thought that constantly run through your mind, the important question is this:
Is your mental chatter positive—full of optimism and opportunity?
Or is it negative—full of limiting thoughts and painful memories?
If the answer is the latter, it’s up to you to consciously replace that tape with only those messages that nourish you and support your growth and advancement.
These three important observations about how your brain works hold the key to how you can make conscious strides forward to greater success in your sales career. It all centers around choosing to focus on what you want, being thoughtful about what you activate, and how to shift toward positive outcomes in all you do.
Now that computes!
When you open your mental files on your business, what’s inside? Share your thoughts in the comments.