Class Catalog

ICAN Institute offers classes for every aspect and stage of your business. Whether you are beginning a brand new goal, need a boost in your selling or recruiting techniques, or are a seasoned leader looking to break through to new levels of achievement, we’ve got just what you’re looking for.

The Path to Your Success:


The best path towards your success is to begin with the ICAN Start class and immediately follow it with ICAN Sell & Recruit.

But of course, you can start with ANY class at ANY time because everything is offered as both Live classes (see full schedule) and on-demand where you can work at your own pace.
This essential business training track is designed for anyone at any stage in their business.

See the 2017 Schedule of Classes

Detailed Descriptions:

Core Business Classes

“Deb Erickson’s 30 Neuro Tools in ICAN Start changed everything for me. Last year I mastered the tools, using them every single day all year long. Our unit finished the best year of my 40 year career finishing in the Top 3 of the Diamond Seminar. I can’t thank you enough Deb, these tools are priceless.”

Tawnya Krempges

Edmond, OK

ICAN Start

Get ready for a strong and successful start to any project or goal.

ICAN Start is a one-of-a-kind program created specifically to take advantage of the unique ways a woman’s brain is wired. This program delivers you the tools to transform your doubt into confidence and fear into powerful action. The result is that your business will be infused with the spark absolutely necessary to meet your goals, as well as the strategies that guarantee you are making the most of your natural gifts. Now is the time to reap the rewards of a strong start accomplish all you set out to do.

In this class you will:

  • create goals and success strategies that stretch and motivate you to stay focused on moving forward every day, creating the life and business you long for
  • launch successful behaviors and patterns allowing you to move beyond past failures and say yes to a transformed you
  • use sensory-rich neuro tools daily to stop procrastination, negative thoughts, and unproductive behaviors in their tracks, shifting into power, passion and unstoppable energy

This Class is Sold Separately or Available in Gold and Platinum level membership

“Since beginning the ICAN Recruit program, my recruiting has been transformed. I shifted my inner game, and attracted 5 extraordinary leaders in the last few months who have significantly impacted the growth of my entire team. I can’t believe the difference a simple class can make.”

Patti Maxwell

San Jose, CA

ICAN Sell & Recruit

Confidently attract the right women and create consistent, positive financial growth in your sales or network marketing business.

Rebuild your relationship with selling & recruiting from the inside out: managing your mindset, mastering your emotions, and getting back to productive action. It’s time to discover your inner confidence and personal passion in your ability to attract and recruit the ideal business partners you desire.

In this class you will:

  • Build a new mental image of yourself to recruit the higher level business partners you’re looking for.
  • Raise your selling IQ to become truly elegant in your approach
  • Move your business out of stagnation and into consistent, accelerated team growth.
  • Identify your unique sales identity and your ideal customers
  • Become a recruiting superstar by learning what to say, when to say it, and who to say it to – getting the right people to say YES.
  • Sell to 3 types of buyers using power questions to push their “Buy NOW” button

This Class is Sold Separately or Available in Gold and Platinum level membership

“I’ve only been working with Deb for just over a month now and in that short time I have already seen an incredible transformation in my business – so much so that I have recommended her to my team. Her insight into this industry is vast and she imparts her knowledge in such a way that makes it impossible to forget. Her approach is heart-centered and geared specifically toward women in MLM with a strong emphasis on neuroscience. I am a better coach for having worked with Deb and my team has noticed the change too. This was the breakthrough we needed! I am very excited for my team’s future and to learn more from this remarkable woman.”

Lianne Amanda Anderson

Dorset, United Kingdom

ICAN Coach

Build an inspired and high-performance organization where you lead women into productive action and unprecedented success.

ICAN Coach is a one-of-a-kind leadership program designed for women looking to coach and lead their teams to the top levels of their organization. This program delivers you the tools and coaching techniques that are a specific match for the female mind. You’ll work closely with Deb in interactive sessions learning coaching tools designed to get your team moving and accelerate results in your sales and recruiting efforts. You’ll be thrilled with the changes you see in your team, yourself, and your business.

In this 6 month program you will:

  • Accelerate growth with Deb’s personalized coaching and hands-on support, pinpointing how your mindset, emotions, and past programming may be impacting your business.
  • Learn how to use your natural intuition to confidently deliver coaching with compassion and understanding while quickly creating the business outcomes you’ve been longing for.
  • Become a master coach using Deb’s proven Intuitive Coaching System designed to work in harmony with the female mind. Quickly shift your team members out of resistance and into the right action.
  • Watch your team thrive as you find a new passion and excitement for your business and get back to doing what you love.

This Class is Only Sold Separately as a 6-Month Program

Membership Electives

“Deb gave me the tools to calmly get back into the groove and, sure enough, the floodgates opened! I am so grateful for this!”

Jill Beckstedt

Land O Lakes, FL

ICAN Toolkit

Revolutionary tools designed to work fast in overcoming mental and emotional blocks and get you back into productive action.

The ICAN Toolkit is the foundation of all my programs and is referred to in every class. This 12 module resource library will give you basic understanding of the neuroscience of the mind and how it applies to your business. With dozens of videos and more than 50 audios, these micro-burst learning modules are designed for you to dip in as needed and give you the brain training tools to quickly shift your thinking, get past mental blocks, and move into productive action.

In these modules you will:

  • Identify your personal triggers and create a plan to recognize and move past them in the future.
  • Learn to recognize where you are emotionally, and easily shift when needed.
  • Master simple strategic tools to move past your blocks and into action.

Included in Gold and Platinum level membership

“Using what I learned in ICAN Mind was truly like a miracle! Within days of working on my thought patterns and doing the exercises, wonderful things started happening. I found myself reaching out to women that I had been intimidated by before. My business is already up by 50% and have added 8 new clients. I love this feeling of endless possibilities.”

Jenny Gray

Baton Rouge, LA

ICAN Overcome

Break free of habitual patterns, fears, doubts and internal limitations and transform your life and business.

This program is designed for any woman who has hit a personal barrier and is looking for a way forward. Uncover your deepest sabotaging thoughts, examine their origin, identify your triggers, and rewire the brain for permanent change and measurable results.

In this class you will:

  • Identify the negative thoughts and patterns that your mind habitually follows every day.
  • Develop your own personal map to successfully create new thoughts, pathways and behaviors that work for you, not against you.
  • Free yourself from doubt and fear and shift into confident action.

Included in Gold and Platinum level membership

“I had been working on my goal of hitting diamond for 5 ½ years and had been stuck, but with Deb’s help, I hit diamond in only 5 short months! Now I know that finishing ANYTHING is truly possible.”

Angela Melton

Bernalillo, NM

ICAN Finish

Create a radical shift in the results you are getting by learning how to focus and finish even your biggest goals.

ICAN Finish is designed to change your habits as you sprint to the finish line of any goal. It will provide you the daily focus and weekly support needed to build momentum, get crystal clear on your goals, and finish like a winner.

In this class you will:

  • Overcome fear, resistance, and self-sabotage so you can allow yourself to complete your goals with ease and grace.
  • Build momentum to elevate your team’s commitment to cross the finish line with time and energy to spare.
  • Create unshakable laser focus to the end, ensuring you get the results you’ve always wanted.

Included in Gold and Platinum level membership

“I am so excited! I needed this mini-class with laser focus to get me back on my personal track of success and to help me stay on that track of success! It was a very uplifting and eye opening! Writing affirmations NOW!”

Nona Shaw

Sparta, IL

Deb’s Daily Success Formula

Deb shares her daily planning “secret recipe” and helps you create your own unique strategy to propel you and your business to new heights.

Every top achiever has a daily success routine for their business that leaves nothing to chance. You will learn the fundamentals of all success formulas as well as the neuroscience behind each critical step. Finally, you will practice Deb’s personal formula to identify the strategies that work best for you and your business.

In this mini-class you will learn to:

  • Strategize each day with a concrete plan and leave nothing to chance.
  • Put an end to being derailed and learn to prioritize what matters.
  • Adjust your strategy while managing obstacles, maintaining focus, and accomplishing goals.
  • Rewire your daily habits with a unique-to-you plan for ongoing success

Included in Gold and Platinum level membership