Escape the Ordinary Leaders Mindset Summit
The Premier network marketing Leadership Event
2021 Virtual Event
Exclusive VIP Training November 4
General Admission November 5-6

Equip yourself and your team with the confidence, tools, and an action plan for 2022 to…

Attract and enroll a powerful team of motivated builders,
dramatically increase your personal and team sales,

A ticket to Escape the Ordinary offers a front row seat to create a game-changing ICAN Mindset to equip you and your team to:

WARNING: This is not like any virtual event you’ve attended!

At Escape the Ordinary, you’ll be immersed in interactive activities, complete your personal event workbook, and participate in live Q&As, exercises, and tools that Deb Erickson designed just for you, the direct sales entrepreneur looking for the missing link to grow a powerful downline and step into higher levels of leadership.

You’ll leave feeling renewed, excited, and inspired to execute your plan to expand your team and your income faster, with ease and flow that you’ve never felt before.

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Experience Impactful, Practical, and Interactive Live Training With Deb Erickson, Network Marketing’s Premier Business Mindset Expert

With 25 years of industry experience including top positions in 2 companies, Deb is the leading authority in mindset training for network marketing and direct sales professionals worldwide. Her proven neuroscience-based system is helping thousands of distributors around the world move past the mental limiters that keep them stalled in their business, and activates them to sell, sponsor and rank up with more consistency and confidence than ever before.

Escape the Ordinary Leaders’ Mindset Summit gives you and your team hours of Deb’s unique, results-focused training, unique insight, and impactful breakthroughs to create an unshakable belief in your ability to lead.

Learn from World-Class Network Marketing
Trainers and Speakers

Keynote Speaker Rob Sperry

Thursday VIP Session Only

The Phases of Leadership

Join Deb Erickson and 5x Author, Speaker and Network Marketing Leadership Trainer Rob Sperry for an intimate conversation about the phases of network marketing leadership and how to move to the next level.

Powerhouse Keynote Speakers 

Friday and Saturday

Business Development Coach

Event MC

Direct Selling’s “Most Influential Woman”

Step into Your Leadership Power

Award Winning TV Host

Create a Pitch that Gets You Noticed

Social Media Expert

Social Media Success Secrets

You and your team will walk away with:

Epic Team Building Skills

Learn how a simple mindset shift will have you adding more motivated builders to your team faster so you can consistently rank up with greater ease.

Leadership Strategies

Learn to recognize the warning signs before your team members get stuck and how to get to the core of common limiters. Lead your team into inspired selling and sponsoring action without pushing, pulling or dragging.

Sponsoring and Selling Solutions

Get easy-to-use Neuro Tools that make it easy to confidently and consistently reach out to new customers and business partners so your business grows like never before.

Dawn Browning

Dawn Browning
Deb, you are the ultimate boss. Escape the Ordinary was inspiring and revelatory. I feel lighter in my body and brighter in my mind with a clearer vision for my business. Thank you! I have engaged 10+ times daily since Saturday…which has enriched relationships and opened doors!

Andrea Straughn

Andrea Straughn:
Loved the event. I came with a closed and guarded mind, anticipation of disappointment like with other conferences but I was blown away at the amount of highly useful content. Best money I’ve spent since college.

Kristen San Nicolas-Maggitti

Kristen San Nicolas-Maggitti
So blessed by your inspirational event. As always, such a fabulous, fun, and informative event Deb. Thank you for all you do!

Kelly Mallinson

Kelly Mallison
I took what I learned at Escape the Ordinary and I applied it to my business for a whole year. And I ended up landing in the top 25 in North America!

Heather Grover-Rizzo
Since Escape, I’ve seen huge shifts in myself and my business!

Stephanie Bader
I am transformed. I will be better at leading and loving myself.  In this world, that isn’t always easy or normal but it is crucial. Deb, you are the best.

Your General Admission Ticket includes:

Get exclusive pre-event bonus training with Deb and event speakers, connect with other attendees around the world, get your questions answered, and get pumped for this business and life-transforming event.

Join the livestreamed training on November 5th and 6th and get tools to start using immediately to uplevel your business results. Each day you’ll gain insight into your current business mindset, experience impactful shifts with Deb, and hear from industry experts who know how to grow and lead strong, motivated teams.

Watch replays of your favorite segments or anything that you missed whenever you wish for up to 30 days. These recordings will not be available anywhere else for any price.

Learn the secrets and growth strategies of 40 leading Direct Sales influencers, trainers, owners, and coaches. Get an inside look at the mindset shifts they used to catapult into their success and discover their formulas for ultimate network marketing success.
Total Ticket Value – $844

General Admission Ticket – just $99

Upgrade to a VIP Ticket and get:

Join Deb and industry legend Rob Sperry Thursday evening, November 4, for an intimate discussion on the Phases of Leadership and how to move effortlessly up the leaderboard. Includes a live Q&A with Deb and Rob.

Get prepared and gain the most from this this life and business-changing event, then get guidance and a live Q&A after the event to develop your personal Rank Advancement Plan to step into your next level of leadership.

Total VIP Ticket Value – $1292 

Your VIP Ticket Price – just $199

Reserve your seat

General Admission


regular price $129

Recorded Training from
 Friday & Saturday

World-Class Speakers/Trainers

Digital Event Workbook

On-Demand Leader Legends Library

30-Day Replay Access

VIP Replay

regular price $229

All General Admission Benefits

Exclusive Recorded
Thursday VIP Session with
Deb Erickson & Rob Sperry

Recorded Pre and LIVE Post Event Sessions on November 10th
with Deb Erickson

All sales are final for event ticket purchases. No returns or refunds, non-transferrable. See terms and conditions for details.

Access Escape the Ordinary for Your Team

Give your team the tools to leave fear, doubt, and procrastination in the rear-view mirror and crush their 2022 selling and sponsoring goals.

VIP Team Ticket Packs

All VIP Benefits

Host a group in person or virtually

VIP Team Pack of 5

$197 Only $107 each!

VIP Team Pack of 20

$197 Only $90 each!

VIP Team Pack of 50

$197 Only $75 each!

Virtual Event Schedule


Leader Legends Library

With your ticket you’ll get access to a library of inspiring intimate conversations with 40 epic leaders in network marketing and direct sales from around the globe. Get comfy and listen (whenever and as many times as you want) as they share secrets of how they climbed to the top of their company’s ladder. 

These men and women are top leaders or CEOs from companies around the world, including :



Mary Kay







Young Living





Rodan + Fields





Scout & Cellar

Social Tenacity

The Flip Flop CEO

Success Coaching Group

It’s time to shatter the limits keeping you and your team from reaching your biggest network marketing goals.

Play Video about Why Attend Escape the Ordinary Leaders Mindset Summit?


Here are some answers to common questions about Escape the Ordinary.

Don’t see your question here? Drop us an email or give us a call! or (505) 898-4400

Prior to the event, you’ll receive an email with details so you can log in to the event webpage and access the Facebook Event Page.

The event will take place live via Zoom. We’ll post the link on the event page the day before the event. Any materials, bonuses, and Leader Legends interviews will be available on this page.

Be sure to visit our Facebook Event Page frequently for contests and discussion!

Yes! All registrants will have access to a replay of the virtual event for 30 days afterward. You’ll also have access to the Leader Legends Library up to 30 days prior to the event (depending on when you purchase your ticket) and 30 days after.

Meet Your Host

Deb Erickson

I’m thrilled to be hosting this transformational event! Let me take a minute to introduce myself. Just like you, I joined a network marketing company to improve my life. I achieved top levels and broke records in two companies but found something significant was missing when it came to training my team. That is when I started The ICAN Institute and created the ICAN Neuro System for network marketing entrepreneurs.

We offer direct sales professionals the missing link in traditional industry training by providing them with proven, easy-to-use tools and training that equip them to break free from the common mindset limiters that keep them from taking consistent sponsoring and selling action that’s necessary to achieve top leadership levels in their companies. Today, our system serves thousands of professionals in direct sales and network marketing companies in 36 countries around the world.

I can’t wait to meet you virtually at this event and help you and your team reach the breakthroughs you’ve been searching for!


Copyright 2021 The ICAN Institute Inc. All rights reserved. | 505-898-4400 |

Rob Sperry

Rob Sperry has been recognized by top publication, Business For Home, as the #1 trainer for 2017 in the network marketing industry. In his first year in the industry, he reached the highest level in a multi-billion dollar company.

Conquering new heights Sperry became the co-creator of mynt. Mynt was a spin-off from a $3 billion dollar company (total sales) and launched with a million dollars in sales, in just the first month.

After the success of mynt, Sperry was instrumental in bringing two top companies together, thus creating one of the largest mergers in the network marketing industry.

Due to his expertise, he has been featured in national and international books, podcasts, blogs, articles, and magazines specific to finding success in network marketing. Rob has spoken in 18 countries in the last few years and is a 5x author. His podcast has been listened to by 118 countries.

He now spends his time traveling the world speaking, training, writing books, and hosting some of the most prestigious mastermind retreats in the network marketing profession.

Rob Sperry, Speaker at Escape the Ordinary 2021

Tori Poulter

Creating beauty is Tori’s passion—including inner beauty, pulling out the best in others, and helping them understand that they have value. Ironically, that can be a challenge in the beauty industry, and it was this personal mission that brought Tori to Younique in September 2015. Tori has spent more than 25 years in the beauty industry, specifically working in training and sales with a number of national brands and sales channels. 

Tori has held corporate executive positions at P&G beauty, L’Oreal, and most recently, Younique. Helping women find the power to choose JOY and GROW their life and business is where her passion for coaching lies. She is a wife, mother of four, and grandmother of  three.

Kathy Coover

Direct Selling’s ‘Most Influential Woman’
Kathy Coover is well-known in the industry as one of the Most Influential Women in Direct Selling. Her career spans more than 28 years and includes achieving her goal of becoming the top income earner at three separate network marketing companies. In 2002, she decided to join forces with her husband, Jim, to form Isagenix and has spent the last two decades helping countless families reshape their financial future and regain a healthier outlook on life. In 2015, the American Business Awards honored Kathy with its prestigious Woman of the Year award because of her unwavering commitment to always help others.

Having started her professional career as a dental hygienist, Kathy understands firsthand what it’s like to work 40-plus hours a week. It wasn’t until Jim suggested she try network marketing that she realized she could still financially contribute to the family household while also staying home with their son, Erik, who was a toddler at the time. It was then that she became passionate about sharing direct selling’s flexible work-life model with other women and families. Kathy’s personal mission is to be an advocate for women and empower all families to live their best lives.

Forbes Riley

Award-winning TV host, Best-Selling Author, Motivational Speaker

Forbes Riley is one of the Most Celebrated TV hosts of all time. As the Queen of Pitch, Forbes grossed over 2.5 billion dollars in product sales and is currently on a mission to inspire and motivate entrepreneurs to level up THEIR communication skills both to themselves and out to the world.

Forbes Riley, Speaker at Escape the Ordinary 2021

Brooke Elder

CEO of Social Tenacity, this mom of four—who homeschools no less—pivoted into her own zone of genius after 11 successful years in Network Marketing to help other women soar to the top. Riding the wave of internet marketing and social media… before there was barely a wave to ride… Brooke realized the blueprint she had designed for her own team could help tens of thousands. So she did.

As a former teacher, she created an online university for the direct sales company she was a part of. She soon began teaching network marketers from many companies, sharing marketing strategies, automation, and productivity tools. 

“I have a deep passion for serving others and especially for teaching network marketers to change themselves and the world through authenticity”
– Brooke Elder

Brooke Elder, Speaker at Escape the Ordinary 2021

ICAN Institute $1 Trial Gold Membership + All Bonuses

7 Day Instant Access to All Business Mindset Classes, Live Weekly Coaching, ICAN Neuro Tools, and Bonus Training - Get Access Now!

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