November 9 -12, 2022

Attract, Enroll, and Lead Your Team to Sustainable Growth and Income-


A Virtual 4-Day Event with Neuro Trainer Deb Erickson in a brand new, easy-to-attend format with daytime + VIP evening sessions.


You're Not the Only One Thinking This...

“Why the HECK can’t I find MY people? Where are the go-getters?

“Is my business STUCK… or is this just as far as I can go? I know there’s MORE!”

“Every time I miss a chance to rank advance, I doubt my ability to be successful in this business.”
“I’m e-x-h-a-u-s-t-e-d trying to get my team to DO.THE.WORK.”
“I know I’m holding back so I don’t come off as pushy… and I’m scared that will sabotage my success!”

Psst.. Are we reading your mind?

Your Mindset Determines Your Direct Sales Success.

Choose to Be Unstoppable.


Day 1: Become

Get *crystal clear* on the entrepreneurial mindset you need to go beyond the side hustle and into selling and sponsoring action that empowers you to become the BOSS of your own business.


Day 2: Attract

Move past your mindset limiters so you easily hit monthly sales goals, qualify for incentive trips, attract top prospects, and even rank-up faster—if there’s a goal, you can achieve it!


Day 3: Enroll

Learn to identify your ideal customers and business builders, overcome fear of rejection, so you can move easily past a “no” and on to qualified prospects ready to say “yes”!


Day 4: Lead

Embody a leadership mindset, create duplicatable momentum, and discover how to lead your team with daily action habits that take them to the TOP!

Journey to Extraordinary 

is for you if you…

NOT Your Average Summit


All new easy-to-attend sessions with replays meet your team where they are…no travel, no time limitations, no excuses!


In-the-moment ICAN Neuro Tools and VIP Breakthrough Sessions will leave your team energized and inspired.


Ditch the struggle to sell, sponsor, and scale your business. ICAN Neuro Tools will help you find an ease and flow that yields immediate results in your business.

No More Questioning Your Journey to the Top—

Believe, Build, and Become the Direct Sales Success Story You’ve Always Dreamed Of

Mark Your Calendar

4 LIVE 90-Minute Daytime Sessions

4 LIVE 90-Minute Evening VIP Breakthrough Sessions

(Can’t Make It to a Session? Replays Available!)

Wednesday, Nov 9


Basic Training
8 – 9:30 AM PT

VIP Breakthrough

4:30 – 6 PM PT

Thursday, Nov 10


Basic Training
8 – 9:30 AM PT

VIP Breakthrough

4:30 – 6 PM PT

Friday, Nov 11


Basic Training
8 – 9:30 AM PT

Backstage Pass
Leader Session
12 – 2 PM PT

VIP Breakthrough

4:00 – 6 PM PT

Saturday, Nov 12


Basic Training
8 – 9:30 AM PT

VIP Breakthrough

11 AM – 12:30 PM PT

Monday, Nov 14

Duplicate & Coach

Backstage Pass
Leader Session
12 – 2 PM PT

What You Get

(And Then Some!)


Discover how “Mindset Stacking” provides the must-have foundation to become, attract, enroll, and lead with confidence for faster, more sustainable results.

Work through the various activities and prompts to personalize the workbook and experience mindset breakthroughs for your Journey to Extraordinary.

Just like a good movie you’ve seen 100 times—there’s always something new to learn or understand when watched again. Use the 30-day access to maximize results.

Filled with secret discounts (we’re not allowed to share yet!), fun event-themed photo frames, badges, Zoom backgrounds, and more.


Meet Your Trainers

Your Host, Deb Erickson…

Neuro Trainer & Network Marketing Mindset Expert

Deb is the Premier Mindset Expert for Network Marketing and Direct Sales entrepreneurs worldwide. Her neuroscience-based mindset tools and systems have helped over 10,000 distributors in 26 companies identify and overcome the mental and emotional limiters that stall business growth. Deb’s passion lies in giving you easy-to-use tools that help you take confident, consistent selling and sponsoring action, increase your income, and rank up faster – with more ease than you’ve ever thought possible.

Laura Evans

Legacy Leader and Million Dollar Earner

Event Co-Host

Sarah Zolecki

Master Connector, Speaker and Million Dollar Earner

Keynote: Extraordinary Leadership

Saturday VIP Session

Shari Brown

Best Selling Author and Million Dollar Earner

The Mindset for Sales Success

Wednesday VIP Session

Whitney Husband

Course Creator and Million Dollar Earner

Leading with Influence

Friday VIP Session

Karla Silver

Digital Marketing Expert and Million Dollar Earner

Fall in Love with Recruiting

Thursday VIP Session

Seth Mulder

Top Producer and Million Dollar Earner

Master Recruiting Made Easy

Backstage Session

Some love + gratitude from past attendees…

Haley Ragsdale

Haley Ragsdale
I love that Deb and this event offers the balance of mindset skills to all the practical skills we learn from convention. No one else offers business mindset training specifically geared to network marketing and direct sales. I attended last year and found it to be absolutely priceless. EVENTS ARE CRITICAL FOR GROWTH. Feeling stuck? You need to be here. Feeling like your business is in momentum? You need to be here.

Kristen Terry
What an incredible session!!! Totally lit my fire. I took Deb’s challenge and messaged 13 people to book a party with me! I’ve been putting that off for weeks and tonight gave me the courage to take that plunge. THANK YOU, THANK YOU, THANK YOU @TheICANInstitute and Deb Erickson! I feel those chains falling and I’m SO ready to burst into who I know I am and who I can become!

Dawn Browning

Karie Mangiardi
WOW!! is all I can say right now. The information was unbelievable! I cannot wait to go back and rewatch slowly and take more notes and implement even more things.  I am finally peeling back the layers and actually able to dig deeper. Deb and your amazing team, everyone that volunteers, WOW!!! You guys pushed me hard and I needed that. I love all of you and appreciate all of you – including everyone in the chat!!

Kathy Puglisi

This past weekend I attended a powerful summit with @theicaninstitute and Deb Erickson. I learned a lot. My biggest “aha” moments were to remember that the past is not nearly as important as I make it out to be and to stop focusing on that direction since I am not headed that way.  I believe I received the gift of being able to change myself—and that is pretty awesome!

Andrea Straughn

Andrea Straughn
Loved the event. I came with a closed and guarded mind, anticipation of disappointment like with other conferences but I was blown away at the amount of highly useful content. Best money I’ve spent since college.

Kamaile Puaoi
“I am LOVING this training event! It’s huge! It’s REAL! It’s life changing! It’s science! It’s raw. It’s FREEING!”

Want the Same Network Marketing Mindset Breakthroughs?

Choose Your Own Journey to Extraordinary

Basic Ticket


Daytime Access to Daily Trainings with Deb Erickson

Interactive Workbook and Downloadable Resources

30-Day Replay Access

Fun-Filled Virtual Swag Bag

Facebook Event Page

VIP Ticket

Everything Inside Basic PLUS…

Evening Access to Daily:
  • LIVE Breakthrough Experiences
  • Q + A sessions to ASK YOUR QUESTIONS!
  • VIP Guest Speakers!

VIP-ONLY Section of Workbook

Private VIP-ONLY Facebook Group

Backstage Pass

An Exclusive Leader Experience
Only 50 passes available!

Everything Inside VIP PLUS…

Intimate Leadership Training, Tools, and Templates to Coach Your Own Team to Success

Exclusive Q+A With Deb Erickson and Network Marketing Top Earners

TWO BONUS Sessions With Deb and Guest Experts

All sales are final for event ticket purchases. No returns or refunds, non-transferrable. See terms and conditions for details.

Want Unstoppable Momentum for Your Whole Team

(And a Backstage Pass For YOU!?)

Unify your team with a foundational mindset of growth, confidence, and unstoppable goal-achieving action.

VIP Team Ticket Packs

Discounted pricing per ticket

A stronger team mentality for rapid results and rank advancement

Access to the VIP training sessions every day

One exclusive Backstage Pass with intimate leadership training INCLUDED for leaders who invest in a Team Pack of 20 or more

VIP Team Pack of 5

$197 Only $107 each!

VIP Team Pack of 20

$197 Only $90 each!

VIP Team Pack of 50

$197 Only $75 each!

We LOVE to Share Your WINS!

Rick Langenheim
Since using the ICAN Neuro Tools and attending the Summit, my mindset has completely changed and I am a new person. I now have total confidence in everything I do and move into action with ease and flow. Whereas before I was having trouble with reaching out to people, I now am contacting an average of at least 20 people a day and generating new leads with excitement and confidence.

Eileen Roberts
I don’t know what has NOT changed in my business and life since starting with the ICAN Institute. I have learned a ton about my brain, the reactions it gives, and the way that carries over to my team, as well as how to narrow down what I want and train myself to look for those specifics. I am a million times more confident and a million times happier with my business and all other aspects of my life.

Dawn Browning

Dawn Browning
Deb, you are the ultimate boss. This summit was inspiring and revelatory. I feel lighter in my body and brighter in my mind with a clearer vision for my business. Thank you! I have engaged 10+ times daily since Saturday…which has enriched relationships and opened doors!

Cynthia Preece

Cynthia Preece
My experience at your event has been monumentally life changing. My husband cannot quit talking about how bright I am. My kids are changing for the better. Motherhood has come with ease and flow, I don’t care what people think, I’m living my best life and working hard everyday. You truly are changing this world one woman at a time. THANK YOU! From the bottom of my heart, and my family ❤️

Experience the power of mindset stacking, one unshakable belief after another, to build a thriving business that attracts your dream customers and ideal builders, brings in BIG BONUSES + FAT MONTHLY CHECKS, and leads you straight to the top of your company.

All because you dared to believe… IN YOURSELF!


We've got Answers

Don’t see your question here? Drop us an email or give us a call! or (505) 898-4400

Prior to the event, you’ll receive an email with details so you can access to the event webpage and join the Facebook Event Page.

The event will take place live via Zoom. We’ll post the link on the event page the day before the event. Any materials, bonuses, and resources will be available on this page.

Be sure to visit our Facebook Event Page frequently for contests and discussion!

Yes! All registrants will have access to a replay of the virtual event for 30 days afterward. 

Copyright 2022 The ICAN Institute Inc. All rights reserved. | 505-898-4400 |

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